Privacy Policy

Welcome to (the "Site"). Please read our Privacy Policy carefully. This Privacy Policy applies when you visit and surf the web site without purchasing any product, when you register with this Site and/or when you use the services provided for purchasing products on this Site. By using this Site, you accept the practices described in this Privacy Policy. If you do not want to accept the practices described in this Privacy Policy, please do not use the Site Personal Data of users and customers of this Site (collectively "Users") is processed in Italy in compliance with the applicable European Union legislation as well as the Italian Data Protection Code (Legislative Decree no. 196 of 30 June 2003), which governs the processing of personal data by any party residing or headquartered in Italy. Pursuant to the Italian Data Protection Code, YOOX NET-A-PORTER GROUP S.p.A. ("YOOX NET-A-PORTER GROUP"), whose registered offices are at via Morimondo, 17 – Milano 20143, Italy, registered with the Milan Business Register, Tax Code and VAT Registration number 02050461207, share capital fully paid up, and DIESEL S.p.A., with registered office in Breganze (VI), Italy, Via dell'Industria, 4-6, registered in the Vicenza Companies Register, Tax Code and VAT Registration No. 00642650246, a company of the OTB S.p.A. group, ("DIESEL"), who are the data controllers for the Users' personal information, each respectively handling the various services provided in relation to the use of the site.
In particular, DIESEL is the sole, independent data controller of personal User information related to general and profiled marketing activities of, and YOOX NET-A-PORTER GROUP is the sole, independent controller of Users' personal data related to online sales and post-sale activities.

1. Our policy
Everyone has the right to protection of his/her Personal Data. YOOX NET-A-PORTER GROUP and DIESEL respect their Users' right to be informed regarding the collection of and other operations involving their Personal Data. In using data that may directly or indirectly identify you personally, we will apply a principle of strict necessity. For this reason, we have designed in such a way that the use of your Personal Data is kept to a minimum and so as to not process your Personal Data when we can provide you with services through the use of anonymous data (such as, for example, market research aimed at improving our services) or by other means which allow you to be identified only when it is strictly necessary or upon request by competent public authorities or the police (for example, in the case of data on traffic, your stay on the website or your IP address). This Privacy Policy provides you with all information needed to understand how we collect data which may identify Users. For further information on our Privacy Policy, please contact us at or at the registered office of YOOX NET-A-PORTER GROUP and DIESEL indicated above.

2. Who processes your Personal Data, how and for what purposes
YOOX NET-A-PORTER GROUP – pursuant to Italian Legislative Decree 196 dated 30 June 2003 (Privacy Code) – is the data controller of Users' Personal Data, which is collected for managing, concluding and performing transactions for purchasing products on the aforementioned site ("Commercial Purposes"); YOOX NET-A-PORTER GROUP determines the purposes and means of processing data and the instruments used, including those for security measures. For organisational and operational purposes only, YOOX NET-A-PORTER GROUP has appointed certain entities that will also process Personal Data for purposes strictly connected and related to the performance of services on, including the sale of products. The above mentioned processors have been chosen because of their experience in processing Personal Data and they provide sufficient guarantees regarding compliance with data processing laws (including the technical security measures governing the processing to be carried out). In processing the Personal Data, the processors shall act only on instructions from YOOX NET-A-PORTER GROUP. We regularly check that our processors comply with our instructions and that they continue to provide sufficient guarantees regarding their full compliance with the provisions on Personal Data processing.
At the moment, some of the processors of your Personal Data appointed by YOOX NET-A-PORTER GROUP are:

• United Parcel Service, for processing the data needed for shipping, delivering and returning products purchased on;
• BT Italia S.p.A., for purposes related to the management and maintenance of YOOX NET-A-PORTER GROUP servers;
• Prestige International UK Ltd, for processing data needed for providing call centre and customer care services to users;

To receive a complete up-to-date list of all processors please write to:
DIESEL, pursuant to Legislative Decree No. 196 of 30 June 2003 (Privacy Code) - is the Data Controller for the Personal Data of Users of ("Personal Data") for purposes of direct and profiled marketing activities, and upon receiving consent, and uses the Personal Data for purposes of sending a newsletter related to DIESEL and general promotional messages and/or messages that have been personalised according to the User's consumer behaviour. For marketing activities, DIESEL also sometimes uses third party companies who work as data processors; these processors also include YOOX NET-A-PORTER GROUP, which provides management services for DIESEL's Online Store.
The Personal Data will be processed in the respective areas of competence by the processing staff that has been specifically selected by YOOX NET-A-PORTER GROUP and DIESEL. In these cases, the user's Personal Data will be processed only by the processors that have been duly authorised and verified by YOOX NET-A-PORTER GROUP and DIESEL, in order to prevent unauthorised access to data and illegal processing by third parties.
The persons responsible for data processing are listed in the notice provided to the user.
In particular, in pursuit of the Commercial Purposes, and pursuant to the procedures for purchasing products on, YOOX NET-A-PORTER GROUP collects Personal Data (such as personal details, e-mail address, postal address, credit card numbers, bank account details and telephone number) on your order form for the sale of products on
Personal Data is mostly processed by electronic means and in some circumstances by paper-based means, such as when the processing of Personal Data is required for preventing fraud on Your Personal Data shall be stored in a way which allows YOOX NET-A-PORTER GROUP to identify you for the period necessary for the purposes which the data was collected for and subsequently processed and, in any case, in accordance with applicable law. In order to ensure that your Personal Data is always correct and up-to-date, relevant and complete, we would ask you to report any modification thereof to the following email address: Your Personal Data shall not be disclosed to third parties for purposes which are not permitted by law or without your explicit consent. Aside from the companies appointed for Personal Data processing, your Personal Data will be made available also to third parties, autonomous controllers, for purposes related to supplying services requested by user (for example, for purchase transactions) or for purposes of third parties, in this case only upon specific consent of Users. For more information on the matter, see section 4 (To Whom Your Personal Data Will Be Disclosed). You may, at any time, obtain an up-to-date list of the data processors by writing to the following email address:

Moreover, your Personal Data may be disclosed to the police or to judicial authorities, according to the law and upon formal request by such entities, for example within the scope of anti-fraud services on
Data processors will also have access to your Personal Data as stated in section 2 for the specific purposes stated therein. Your Personal Data will not be transferred abroad to non-EU countries that do not ensure an adequate level of protection of individuals. In the event this becomes necessary for performing the Commercial Purposes, we assure you that Personal Data will only be sent to non-EU Countries that do not provide adequate levels of protection upon YOOX NET-A-PORTER GROUP and said parties entering into specific contracts, in reference to the Commercial Purposes, or upon contracts being signed between DIESEL and said parties that relate to the marketing purposes of or DIESEL, which contain clauses safeguarding the protection of Personal Data, in conformity with the applicable laws and regulations.

The reasons for collecting Personal Data will be expressly listed from time to time in the privacy policy statement that YOOX NET-A-PORTER GROUP and DIESEL present on the page asking the User to provide his or her Personal Data.
YOOX NET-A-PORTER GROUP may have access to third parties' Personal Data, which was directly disclosed to them by Users, for example when a User has bought a product to be sent to a friend, when the User paying for the product is different from the recipient of the product, or when a User wishes to recommend a service or product on sale on to a friend.
In all of the above cases, please make sure you receive the consent of such individuals before disclosing their personal data to YOOX NET-A-PORTER GROUP and make sure you inform them about this Privacy Policy; you will be the only person liable in connection with the disclosure of information and data regarding such third parties if they have not provided you with their express consent for it and for any improper and unlawful use of that information. In any event, YOOX NET-A-PORTER GROUP shall fulfil any obligation to inform Users required by law and, when necessary, shall request their express consent upon registering in its archives the Personal Data of the User indicated.

3. What happens if you do not disclose your Personal Data to YOOX NET-A-PORTER GROUP and DIESEL
Granting your Personal Data to YOOX NET-A-PORTER GROUP (in particular, your personal details, your e-mail address, your postal address, your credit/debit card numbers, and bank account details and your telephone number) is necessary for pursuing the Commercial Purposes.
The refusal to provide YOOX NET-A-PORTER GROUP with some of the Personal Data needed for performing the above purposes could consequently prevent YOOX NET-A-PORTER GROUP from processing your order of products on or from correctly fulfilling obligations required by law and other regulations. Failing to provide Personal Data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on

Disclosure of further Personal Data to YOOX NET-A-PORTER GROUP other than that required for fulfilling legal or contractual obligations is, on the contrary, optional and does not have any effect on the purchase of products on
Providing your Personal Data to DIESEL is always optional and related to the process of registering for reserved areas of the site, and a failure to provide such data or consent to marketing does not entail any consequence for the purchase process except that it will be impossible to finalise the registration, and therefore to use services such as fast check-out, wish list, the newsletter, general or personalised offers, or have access the reserved promotional areas. We will periodically inform you whether disclosing your Personal Data to YOOX NET-A-PORTER GROUP and DIESEL is compulsory or optional, as well as of any consequences for not disclosing such data. We will point out to you whether the disclosure of your Personal Data is compulsory or optional by marking with an appropriate symbol (*) the information that is compulsory, or the specific Personal Data needed to purchase products on
Failing to provide optional Personal Data will not imply any obligation or disadvantage to our users.

4. To whom your Personal Data will be disclosed
Personal Data may be disclosed to third party companies that provide, on behalf of YOOX NET-A-PORTER GROUP and DIESEL, specific services as Data Processors or to other third parties - whose names will be specified from time to time, that autonomously process your Personal Data only as concerns the purchase of products on (for example, Banca Sella S.p.A., for performing remote electronic payment services, by credit/debit card, whenever you decide to buy a product on and only when such purpose does not exceed the purposes for which your Personal Data was collected and subsequently processed and, in any case, according to applicable laws and regulations. Personal Data will not be disclosed to third parties or disseminated or transferred without informing our users of such disclosure/dissemination/transfer, without their consent and, in any case, in accordance with the law.

5. How we collect Personal Data on
YOOX NET-A-PORTER GROUP and DIESEL directly collect Personal Data and other information from Users when they send purchase orders for products sold on the Site in order to finalise e-commerce transactions, and when they fill in user registration forms on the site, for marketing purposes of DIESEL. YOOX NET-A-PORTER GROUP and DIESEL will process such data for the purposes and within the limits of what is stated to the User in the section regarding data collection.

6. Security Measures
We have adopted security measures to protect Personal Data against accidental or unlawful destruction, accidental loss, alteration, unauthorised disclosure or access, and against all other reasons for data processing that do not comply with our Privacy Policy.

For the best possible protection of your Personal Data outside the limits of YOOX NET-A-PORTER GROUP and DIESEL''s control and management of the same, it is advisable that your computer be equipped with software devices that protect network data transmission/receipt (such as updated antivirus systems) and that your Internet service provider take appropriate measures for the security of network data transmission (such as, for example, firewalls and anti-spam filtering).

7. Compulsory processing
We wish to inform you that YOOX NET-A-PORTER GROUP and DIESEL may process your Personal Data even without your consent under certain circumstances provided by law.

8. Your right to access Personal Data and further rights
You are entitled to obtain, at any time, confirmation from YOOX NET-A-PORTER GROUP and DIESEL as to whether or not data relating to you is being processed, whether the data is not yet registered, and the communication in intelligible form of the data undergoing processing. Moreover, you are entitled to receive from YOOX NET-A-PORTER GROUP and DIESEL information on the source of your Personal Data, the purposes and methods of processing your Personal Data; the logic involved in any electronic data processing; details of the data controller and of the data processors; the names of the entities and categories of entities to whom your Personal Data may be disclosed or who may access your Personal Data, for example, as a data controller or a party so appointed. You can easily find part of the above information in our Privacy Policy. For further information, send an e-mail to

You are entitled to obtain at any time from YOOX NET-A-PORTER GROUP and DIESEL:

a. the updating, adjustment or, where applicable, the integration of your personal data;
b. the deletion, transformation into an anonymous form or blocking of your personal data (unlawfully processed), including data which does not need to be stored for the purposes for which it was collected and subsequently processed;
c. the confirmation that the operations under letters a) and b) have been reported (together with the contents of the same) to whom the data was disclosed or disseminated, except when it becomes impossible or if the means used are clearly disproportionate to the right's protection.

You are, nevertheless, entitled to object, in whole or in part:

• for legitimate reasons, to the processing of your personal data, even if it is related to the purposes for which it was collected;
• to the processing of your personal data for advertising or direct marketing purposes, or in order to carry out market research or commercial communications from You may freely exercise your rights at any time, provided that you do so in compliance with applicable laws, by sending your request to YOOX NET-A-PORTER GROUP and DIESEL at the following e-mail address: We will reply to you as necessary.
Concerning the processing of their Personal Data for marketing and promotion purposes of DIESEL, Users may exercise their rights under article 7 of Legislative Decree No. 196/2003 at any time, and obtain a list of processors and third parties involved in data processing by sending an email to or writing to the postal address of DIESEL, Via dell’Industria 4-6, 36042 Breganze (VI), Italy
Lastly, Users that would like to remove their information from the DIESEL promotional database and who no longer want to receive marketing communications from the Site may send a specific request using one of the following procedures:
1) following the cancellation instructions included at the bottom of every e-mail message.
2) sending an e-mail to, including this specific request.

9. Links to other web sites
YOOX NET-A-PORTER GROUP and DIESEL do not control or monitor such web sites or their web content. YOOX NET-A-PORTER GROUP and DIESEL shall not be held liable for the web content of such sites and for the rules adopted by them in terms of your privacy and the processing of your Personal Data while you are visiting those web sites. Please pay attention when you connect to these web sites through the links provided on our web site and read their terms and conditions of use and their privacy policy carefully. The Privacy Policy of does not apply to third party websites and YOOX NET-A-PORTER GROUP and DIESEL are by no means liable for the privacy policy adopted by those web sites. provides links to these web sites exclusively to help its Users in their searches and net-surfing activities and to allow links to other web sites on the Internet. When YOOX NET-A-PORTER GROUP and DIESEL provide links to other web sites, YOOX NET-A-PORTER GROUP and Only the Brave s.r.l. do not recommend the use of these web sites and do not provide any guarantees regarding their web content or the services and products supplied and sold by these web sites to Internet users.

10. Contact information
If you wish to receive further information on how YOOX NET-A-PORTER GROUP and DIESEL process your Personal Data, please send an e-mail to Should you require any further information on your rights and on personal data protection law you can contact the personal data protection authority at the following address:

11. Applicable law
This Privacy Policy is governed by Italian law and, in particular, by the Italian Personal Data Protection Code (legislative decree no. 196 of 30 June 2003) which governs the processing of Personal Data - also held overseas - carried out by anyone who is domiciled or has registered offices in Italy. The Italian Personal Data Protection Code guarantees that processing of Personal Data will be carried out in compliance with fundamental rights and freedom of individuals, as well as of their dignity, with particular reference to confidentiality, identity and to the right to Personal Data protection.

12. Amendments to and updating of the Privacy Policy of
YOOX NET-A-PORTER GROUP and DIESEL may amend or simply update all or part of's Privacy Policy, including when amendments are made to legal provisions or regulations which govern data protection and protect your rights. The amendments and the updating of the Privacy Policy shall be notified to users as soon as such amendments or updates have been introduced and shall be binding as soon as they are published on the website in this section. Therefore, you are requested to regularly access this section in order to check the publication of the most recent and updated Privacy Policy.