£30 jeans from Diesel... Why?

Because it's our 30th Birthday, silly!
We are offering unrivalled, limited-edition Diesel denim jeans around the World for a give-away price of £30.00.
For One Day Only, on the 10th of October, you can have a chance of buying these exclusive Diesel "Dirty Thirty" jeans (stocks strictly limited).

This marks a unique moment in the history of mankind, and the World, and everything else!