#DIESELTRIBUTE In designing his first capsule collection at Diesel, Nicola Formichetti pays tribute to the DNA of the brand through elements sourced from its 35-year historical archive. A tightly edited collection comprised of garments that have been assembled entirely by hand with piece-by-piece construction in Italy.
Denim from Diesel’s past is brought to the atelier under Nicola’s vision of the future. With attention to detail at the forefront, the collection restores denim’s prestige and serves a statement against the fast fashion commoditization of the instantly recognizable material . For instance, manual stud and detailed hand-stitched patch application restricts #DIESELTRIBUTE production to only three pieces completed per day, and make this range extremely special and irresistible to the fashion lover in any city. The iconic fabric patches used in the denim #DIESELTRIBUTE collection have been taken from the past Diesel collections with rock inspirations and restyled purposefully for this capsule. On top of this, bespoke moto club images such as the Eagle have been created to signify a stamp of belonging to this world of Diesel iconography and serve as a visual ownership of the original, fearless Diesel spirit. Patches are cut and laid by hand in the formation of larger, constructed shapes, and all buttons and metal accessories are treated with tumbler treatments. Across the accessories range, custom bottle caps and studs created by Nicola anchor and unite the product offering. In an added touch, Diesel pays tribute to its Italian heritage in each garment, adding red, white and green buttons to the pieces.